Many people who ask me to build them websites are disappointed when I tell them that simply having a website is not suddenly going to shoot their business off into the stratosphere and that they are not suddenly going to appear first on Google’s search engine results pages (SERP’s).

There’s this expectation that once you have a website and you do certain things to it, you are instantly Google’s best friend and whatever is on your first few pages should immediately be high up in the SERPS. Well, the bad news it that’s simply not gonna happen, no matter how much search engine optimisation and how many meta tags you build into the sites code.

Getting good SERP rankings with Google (and other search sites) takes time and patience, but even then, the single most important thing that determines where your website ends up on the SERP’s is the amount of good quality content you have on those web pages of yours. Once people start to see quality content on your site they will probably link to it. The more links you have coming into your website the more importance the search engines attach it and the higher you feature in SERP’s. This takes time (and of course content).

So what things can you do to get more content on your site?

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Still just R700 a year for any website, regardless of how advanced it is, including a free international domain name.

Why pay a bloated monthly rate to some amorphous corporate entity for crippled hosting, when you can pay just once a year and save a bundle (and maybe a WASP too)?